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Attraction Marketing is a set of marketing tools and techniques for generating leads. It is also considered to be an effective approach for converting leads to clients. However, its main emphasis, as the name suggests, is on attracting new leads.
You may have already discovered the limitations of conventional ways of trying to dial up phone numbers from a list and getting discouraged on encountering a disinterested prospect or realizing that your relatives and friends are irritated by your sales talks. TV and Radio is far too expensive. However, if you want to succeed in your business, then you cannot afford to give up but must think out-of-the-box.
Would it not be a good idea to pull prospects to your products instead of pushing products to them? Not only that, but also making them happy to buy your product. Well, you must try out the following principles of Attraction Marketing.
1. Choosing the right target segment: This can be done firstly by understanding the product that is to be sold and secondly by studying and understanding the psychology of the potential buyer.
2. Image of the Marketer: Being perceived as a specialist in your field is highly profitable to your business. When in doubt, people refer a specialist and this is the most important thing that will attract leads to you.
3. Be present at the right place: Find out the places which are regularly visited by your prospects and be present there. For instance if your prospects like to compare products on the Internet then ensure that your product catalogs and information is available at various relevant websites.
4. Get a go-ahead from the prospect: Asking the prospects permission does not intrude on his psychological space and he will be more willing to listen to what you have to convey about your products.
5. Entice them: Offer your product on a 14-day money-back trial and see how many more people are willing to try it out. This bait always works. You can also try out other techniques like free gifts, contests, cash back offers, etc.
6. Keep in touch: Regular contact develops trust and the prospect may get converted to a customer in due course. So keep in touch with regular information updates and promotional offers. Do not try to close the sale by force. Allow the prospect to decide when he wants to buy.
So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.
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