If your market is cold, you need to warm it up. It is easy to see that people do not react to advertising campaigns like they used to. They tend to turn their nose up at things because they are tired of having things pushed on them in a mediocre or cliché way. Believe it or not, people tend to get very suspicious. Then there is also the fact that there are certain circumstances that exist in the world that have made quite the impact on people. In other words, the world is one big circus and you, as a network marketer, have to find a way to tame three rings at once.

Taming the circus

The main thing you have to do is build rapport. When you build rapport with someone, they are comfortable with you. When they are comfortable with you, you can reel them in. But you have to know the right strategies to reel them in and get them to stay. You can’t just shake hands with them, say “hey how are you doing,” and hope that they think you’re a network marketing genius. It just doesn’t work that way.

So how does it work?

Well, the first thing you need to do is get together a circle of people that you can influence. This usually starts with people you know. This is a great strategy toward getting the ball rolling. You have to keep in mind that those who are very successful in Network marketing are those individuals with a large influence. However, it is always good to start small and build yourself up. You can start by getting referrals from your family and your friends. Make sure you do such things as participate in community events. This means that you should go to City Council and Chamber of Commerce meetings. You should then hold local meetings of individuals in your network to keep them involved.

Your next step is then the Internet so that you can bring in individuals from the Internet. You do this through Internet marketing so that they will sign up for your mailing list by filling out a form on your website. You can do such things as start an Internet community. From there, you will continue to build your Internet presence by blogging about your business, shooting tips out through email newsletters, creating social networking pages on the many social networking sites that are out there, and creating or joining email groups. These are ways that you build an online relationship with people.

Some tips

There are many strategies that you can use to build your business. The above are great ways to do that. They may seem easy, but they do take some work. Here are some tips that you need to use to get things rolling smoothly for you:

• When you can, make sure you use offline marketing methods. These methods include postcards, newspaper ads, radio ads, and even television commercials.

• Always use an email autoresponder with your emails. When an individual signs up for your mailing list, your autoresponder will shoot an email their way that says, “Thank you for signing up” and gives them the option to opt out if they need to. They are at least made aware of what they’ve signed up for.

• Never rush the relationship building process. This is dangerous because rushing can make a person feel very uncomfortable and that is something you don’t want to do.

• Always follow up with your leads because you’re not their top priority. You have to remind them that you are there and that you are ready to make their life better.

• Always offer something valuable, such as a free report so that they can have something free in their hands. People love special offers.

So take every bit of this and run with it. You can’t expect your network marketing to work on its own. You have to give it a bit of a push in the right direction so that it will make the money for you that you need.